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Description

Ideal World is a shopping channel in the UK owned by Ideal Shopping Direct Plc, [1] whose sister shopping channels include Ideal Vitality and Create and Craft. They also sell flowers through their Ideal Flowers website in partnership with Flowers Direct. The channel broadcasts from its studios in Peterborough. Ideal World currently broadcasts live 16 hours a day, with Ideal Vitality and Create and Craft being mostly pre-recorded. The company currently employs in excess of 500 people.

Ideal World